10 Types of Copywriting and Where To Deploy Them (+ Examples)

Every good marketing strategy is built on the framework of strong copywriting. It’s what gives life to goals and ideas and turns them into actionable assets. Bad copywriting leads to an underperforming campaign and a loss of investment, time, and opportunity.  This reality creates a high demand for expert copywriting strategy and skills to fill […]

7 Ways to Beat the “Rule of 7” in Advertising

Have you heard of the “Rule of 7?” In the 1930’s, the movie industry discovered that consumers saw advertisements for a film an average of seven times before purchasing a ticket. This notion, which is typically referred to as the “Rule of 7” in advertising, has stuck around for nearly a century because customers still […]

4 Ways To Improve Your Flesch Reading Ease Score

Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? Updated May 11, 2023 In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a SEO content writing strategy […]

Can a Google Search Get You Arrested?

Can Googling Get You Arrested?  Updated May 11, 2023 With the Google search engine at our fingertips through phones and computers, access to new information is seemingly endless. While this can be a great benefit for curious individuals, a place with such an abundance of information is bound to have a dark side. Unfortunately, with […]

Avoid These 9 Words & Phrases in Your Sales Copy

Improve your sales pitch by avoiding these words & phrases  We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was presented in person and the sales […]

The Best Word Processors for Copywriters & Content Writers (Updated for 2023)

In the writing community, the best word processor is actually a hot topic for debate.  As it turns out, writers feel really, really strongly one way or the other about specific word processors. Seriously. And it gets heated. Ask any copywriter or SEO content writer you know what their opinion is on Google Docs. You’re […]

The Best Digital Storage for Writers

Digital Storage Options for Writers Written by Daniel Samford  As a copywriting agency, we rely on high-powered digital storage solutions to streamline our business processes. Digital storage—or storage space that’s kept “in the cloud”—has an supersaturated market that can be confusing for such a seemingly simple proposition.  It’s just a safe digital place to stick […]

10 Best Plagiarism Checkers

Plagiarism is a political, commercial, and academic liability. A simple plagiarism checker will help you identify these important issues in your work before you submit or publish your work. Many plagiarism checkers have the same built in functions and tools. Among the options available, some of the most popular add-on tools are grammar checkers, suggestions […]