7 types of keywords you need in your seo content writing strategy

Updated May 11, 2023 If you know anything about writing for SEO, you know how challenging it can be to write high-ranking content–especially if you’re aiming for high-traffic keywords. A lot of marketers leave money on the table by not auditing their content for different keyword types. There are different types of keywords you need to incorporate into your content […]

SHORT FORM VS. LONG FORM CONTENT: WHAT’S THE DIFFERENCE–AND WHICH ONE DO YOU NEED?

Updated May 11, 2023 Your sales funnel–no matter how complex–needs content that meets the needs of consumers.  If it’s not fulfilling a need, publishing copy or content of any length is completely useless.  Depending on what your audience is searching for, you need both long and short form content that meet them where they are.  […]

How to Conduct a Content Audit in 6 Steps

Part of a bulletproof content strategy is conducting regular content audits. Although the content auditing process can be tedious and nuanced, ensuring that your current content is aligned with your brand objectives AND getting you results make it worth the effort.

Contextual Links in Your SEO Content Strategy

Updated May 11, 2023 Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the other side of the link.  A contextual link strategy can be used both internally and externally and helps Google rank your content. Let’s take a deep […]

Creating Content Clusters: A Step-by-Step Guide

Content clusters, also known as the hub-and-spoke content model or topic clusters, can help you drive traffic to your website and create a more streamlined user experience. 

Clusters are a key part of your content strategy. Let’s take a deeper look into what content clusters are, why they’re crucial to SEO, and how you can create topic clusters in 7 easy steps.

8 Evergreen Blog Ideas

Keeping up your blog content can be creatively sapping. New ideas, new ways to say the same thing, and regurgitating the one or two things you’re well-versed in will only get you so far.  What about evergreen blog content? These are topics that are relevant all the time, to a broad spectrum of readers. Evergreen […]