How to Ramp Up Your Email Opt-ins With High-Powered Copywriting

No matter if you’re scaling the ranks of search engines or your paid advertising is sending thousands of visitors to your site every day, if you aren’t capturing visitor data, you’re leaving money on the table. As a business owner, you know that nurturing leads you already have is far less expensive than acquiring new […]

7 Ways to Beat the “Rule of 7” in Advertising

Have you heard of the “Rule of 7?” In the 1930’s, the movie industry discovered that consumers saw advertisements for a film an average of seven times before purchasing a ticket. This notion, which is typically referred to as the “Rule of 7” in advertising, has stuck around for nearly a century because customers still […]

5 Ways to Use Framing Marketing in Your Content

How to use framing in advertising and marketing  Is the glass half full, or half empty? Framing in advertising, content marketing and SEO content writing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers respond to framing in predictable, measurable ways, […]

4 Ways To Improve Your Flesch Reading Ease Score

Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? Updated May 11, 2023 In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a SEO content writing strategy […]