5 Ways to Use Framing Marketing in Your Content

How to use framing in advertising and marketing  Is the glass half full, or half empty? Framing in advertising, content marketing and SEO content writing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers respond to framing in predictable, measurable ways, […]

4 Ways To Improve Your Flesch Reading Ease Score

Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? Updated May 11, 2023 In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a SEO content writing strategy […]

Avoid These 9 Words & Phrases in Your Sales Copy

Improve your sales pitch by avoiding these words & phrases  We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was presented in person and the sales […]

The Best Word Processors for Copywriters & Content Writers (Updated for 2023)

In the writing community, the best word processor is actually a hot topic for debate.  As it turns out, writers feel really, really strongly one way or the other about specific word processors. Seriously. And it gets heated. Ask any copywriter or SEO content writer you know what their opinion is on Google Docs. You’re […]

The Best Digital Storage for Writers

Digital Storage Options for Writers Written by Daniel Samford  As a copywriting agency, we rely on high-powered digital storage solutions to streamline our business processes. Digital storage—or storage space that’s kept “in the cloud”—has an supersaturated market that can be confusing for such a seemingly simple proposition.  It’s just a safe digital place to stick […]