7 Ways to Beat the “Rule of 7” in Advertising

Have you heard of the “Rule of 7?” In the 1930’s, the movie industry discovered that consumers saw advertisements for a film an average of seven times before purchasing a ticket. This notion, which is typically referred to as the “Rule of 7” in advertising, has stuck around for nearly a century because customers still […]

The Marketing Secrets Behind the Brand-Longevity of Frisbee

What Brands Can Learn From Robert Knerr, the Marketing Guru behind “Frisbee” Every once in a while, a brand comes along and shifts an entire industry.  You know the ones I’m talking about; the brands that shake an entire generation, marketing their products perfectly so that their trademarks become synonymous with the generic versions. Products […]